CargoSprint acquired EModal, combining two freight payment platforms — SprintPay and EModal — under one organization. Leadership needed a cross-platform view of the combined customer base to understand where the real revenue opportunity was: who wasn't a customer yet, who could be upgraded, and where conversion from one side of a transaction to the other was possible.

No unified customer master existed across the two systems. Payor and payee relationships — the same company appearing on both sides of a freight transaction — further complicated the picture. Entity resolution had to come first.

• Merged customer data from SprintPay and EModal against three external freight market registries: NVOCC, FMC, and IATA
• Built a Python normalization script to unify payor and payee data into a single canonical company master — resolving the same entity appearing as both sides of a transaction
• Classified revenue opportunities: upsell, cross-sell, payor-to-payee conversion, and net-new across air and ocean freight verticals
• Sized the Southeast region's opportunity at 10% upsell capture as the primary scenario for leadership presentation

Delivered in three days. Provided sales and revenue leadership with a prioritized view of upsell, cross-sell, conversion, and net-new targets across air and ocean freight — segmented and actionable without additional manual interpretation.

The canonical company master produced as a side output became a reusable foundation for future cross-platform analysis.