Coming Soon
An unwelcome encounter with Vikings.
Featured App · In Development
Home economics for the modern era.
Org design, management, and leadership principles, applied to parenting and running a modern family.
Read on Substack →Hosted by Nathan & Erin Essex — Voodad & Waifu. A power couple applying their expertise in systems design and management to the problems hiding inside partnerships and the processes that run a household.
Listen on YouTube →Sufficiently Advanced Publishing
Clarke's 2nd Law states: The only way of discovering the limits of the possible is to venture a little way past them into the impossible.
An aspirational portal fantasy.
An afrofuturism space opera.
An unwelcome encounter with Vikings.
"Any sufficiently advanced technology is indistinguishable from magic." — Arthur C. Clarke
Nathan is a data and AI strategist who builds tools that turn data into decisions for both families and billion-dollar companies. Coining the term seaconomy, he describes the modern economic landscape as fragmenting into archipelagos of platforms, mid-sized firms, and individuals all drowning in data, all needing the same thing: better maps to chart a course to buried treasure. Through Tinkerers LLC, his consulting and product studio founded in 2015, he ships those maps via data pipelines and AI agents, a weekly home economics newsletter and podcast, and apps for data-driven action.
At home, he is a husband and father known for his fall-off-the-bone baby back ribs, longwinded rhetorical analysis on movie nights, and running behavioral experiments on his mostly consenting children.